What is a MeCo (Meaningful Conversation)?

A chat conversation becomes a MeCo when -

• One user has initiated the chat and the other user has replied (i.e. 2-way conversation) AND (either of them has shared their numbers OR clicked on the Phone number / Call / WhatsApp button / Saved contact card)

  OR

• its a 1-way communication where the user has clicked on the Phone number / Call / WhatsApp button whether in the chat or outside (like on profile/PDP etc)

For better understanding:

• A = is the chat initiator (Enquirer) and,
• B = ****is the chat responder or the other side (Enquiree)
• 2-way conversation = where both parties have messaged
• 1-way conversation = where only one party has messaged

MeCo Definitions : There are two types of MeCo —

Type 1: MeCo via Enquiry

Note: An enquiry is when any user clicks the chat icon on any post or profile (e.g. product post, mpu (multiple-product upload post), video post, requirement post or profile)

An enquiry converts into a MeCo when one of the following happens —

1. Shared Phone Number - A starts and B replies within 24 hrs and either of them has shared their phone numbers in the chat thread (irrespective of the time period when the number was shared)
2. Clicked Whatsapp CTA - A sent an enquiry to B and either A or B clicks on Whatsapp CTA present in the chat screen within 24 hours of the enquiry
3. Clicked Instant Call CTA - A sent an enquiry to B and either A or B clicks on instant call CTA present in the chat screen within 24 hours of the enquiry
4. Clicked on phone number - A sent an enquiry to B and if phone number has been shared by either one of the two businesses in the chat, and the other business clicks on the phone number in the chat screen within 24 hours of the enquiry
5. Saved Contact Card - A sent an enquiry to B and either A or B clicks on add contact card CTA present in the chat screen within 24 hours of the enquiry then it is a MeCo